Delivering uniforms that bring brands to life.

Design-led uniforms that bring brands to life and perform in the real world, from corporate and retail to healthcare, hospitality and hi-vis. Large-scale capability, boutique-level care.

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industries

Corporate

Made for business

Hospitality

Service in style

Aged Care

Comfort meets care

Education & Early Learning

Built to play

Health Care

Ready to care

Automotive

Built for the job

Workwear & Hi Vis

Built tough. Compliance ready.

Teamwear & Fitness

Made to move

Retail

Made to represent

Government

Ready for every role

Our ethos

At Total Image, we believe what you wear to work should make you
feel proud, confident and connected. We blend fashion and function to create uniforms that express identity and elevate brands. Every piece is thoughtfully designed and carefully delivered, reflecting a commitment to quality, performance and care.

Plain white short-sleeve T-shirt neatly folded on a light gray surface.

quality

performance

care

As a B Corp certified business, we prioritise responsible practices, ensuring our solutions support people, planet and long-term impact. From corporate to healthcare, hospitality to retail, we partner with organisations to deliver scalable solutions with boutique-level care.

Black and white close-up of an open cotton boll

Certified B-Corp

Our Impact Report shares the progress we’re making to reduce our footprint, improve how we source and deliver, and support a more responsible future for people, product and planet.

White cotton shirt laid flat on a grey background
Certified B Corporation logo

Certified B-Corp

Our Impact Report shares the progress we’re making to reduce our footprint, improve how we source and deliver, and support a more responsible future for people, product and planet.

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Impact Report

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Uniforms Designed Around You

Your brand, beyond the uniform.

Thoughtfully selected and custom-designed merchandise that extends your brand beyond what your people wear — from onboarding and events to gifting, campaigns and everyday essentials.

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our services

From concept to delivery, Total Image provides end-to-end uniform and merchandise solutions for businesses of every scale. We bring together custom design, branding, technology, fulfilment and ongoing program management to make outfitting teams across multiple locations simple.

Total Design

From concept to completion, our design team creates custom uniforms and merchandise tailored to your brand, people and purpose. From fit, fabric and function to materials, colour and finish, every detail is considered to create products that are distinctly yours and perform in the real world.

Total Branding

Bring your brand to life across uniforms and merchandise with custom branding. From logo placement and embroidery to heat press applications, colour accents, trims and finishing details, every element is considered to create a consistent, distinctive look across your range.

Total Technology

Simplify uniform and merchandise management with technology built around your business. From online ordering platforms and detailed reporting to allocation controls, spend visibility and inventory management, our solutions give you greater control across teams and locations.

Total Fulfilment

From warehousing and inventory management to pick, pack and delivery, our uniform and merchandise fulfilment solutions keep your teams supplied wherever they are. Built to support national, multi-site and growing organisations.

Total Partnership

More than a uniform and merchandise supplier, we work as an extension of your team. From implementation and ongoing account management to forecasting and continuous improvement, we build long-term uniform and merchandise programs that evolve with your business.

Australian-owned and family-run, creating modern, fit-for-purpose custom uniform and merchandise solutions for businesses across Australia and New Zealand.

Our Story

Client: Metropolitan Memorial Parks. Key highlights: Extensive range for diverse roles, staff-driven design and testing, inclusive fits and functional fabrics, streamlined online ordering.

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Client: Respect Aged Care. Key Highlights: Regain staff confidence, ensure adoption across all facilities, effectively manage regional locations, respond to last-minute acquisition demands.

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Client: Australian Mutual Bank. Key Highlights: Seamless transition post-merger, staff-inclusive design process, easy-care and functional fabrics, streamlined online ordering experience.

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Client: Toyota. Key highlights: Designed a range that supports over 200 dealerships nationwide, delivered fit-for-purpose styles reflecting brand identity, evolved with the brand for new initiatives.

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Client: HCF. Key Highlights: Custom uniform range developed in partnership with fashion label Ginger & Smart, size and gender-neutral options, made using recycled polyester.

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Client: RSPCA. Key Highlights: Designing a custom uniform range for 46 locations nationwide, providing a cohesive fit-for-purpose range for a diverse workforce.

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Client: Woolworths Supermarkets. Duration: 2008-2021. Scope: Over 120,000 employees, 900+ stores, 2 full uniform redesigns.

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Client: Honda. Key Highlights: Role and climate-specific uniform range, style options for individual preferences, custom-branded online ordering platform.

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Client: Woolworths Metro. Scope: Develop a gender-inclusive uniform range that ensures inclusivity and accessibility at every stage.

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MEDIA & PRESS

Stay up to date with the latest news and media coverage about us.

All Media

The human touch: how staff uniforms can support emotional and social wellbeing in aged care

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The human touch: how staff uniforms can support emotional and social wellbeing in aged care

Hospital & Healthcare

Celebrating Women of Influence 2026

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Celebrating Women of Influence 2026

The CEO Magazine

Why Total Image founder walked away from clients to protect business values

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Why Total Image founder walked away from clients to protect business values

Dynamic Business

Total Image Australia achieve B Corp certification

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Total Image Australia achieve B Corp certification

Uniform Market News

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