Uniforms designed to represent your brand.

Industries

Retail Uniforms

Woman wearing a charcoal branded retail polo with red tipping and black trousers
 

Retail uniforms are an important part of the customer experience, helping teams look consistent, approachable and unmistakably on brand. At Total Image, we create fit-for-purpose retail uniform solutions designed for businesses operating across stores, locations and customer-facing environments. From custom ranges to customised stock solutions, we help balance brand presentation, comfort and practicality to create a cohesive look across your retail team.

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Uniforms for every retail role.

Uniforms for every role, every environment

From floor staff and customer-facing teams to warehouse and administration, every role has different day-to-day demands. We consider comfort, movement, practicality and presentation to create a consistent uniform experience across your business.

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Client: Dan Murphy's. Key Highlights: Custom Designed Key Products, online ordering store, allocation management, fashion photoshoot.

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Key Highlights: Custom Designed Key Products, online ordering store, allocation management, fashion photoshoot. Brief: To design a whole new uniform look to tie in with rebrand.

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Bonza choose Total Image to help define their inaugural appearance with a rule-breaking airline uniform that embraced contemporary culture and their signature all-Aussie attitude.

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Key Highlights. Time for a Change. Total Image has been entrusted by Fantastic Furniture since 2017 to be its national uniform provider.

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Client: Harvey Norman Group. Scope: Development of custom uniforms to reflect the retailer's evolving brand identity and foster employee engagement.

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Client: Woolworths Metro. Scope: Develop a gender-inclusive uniform range that ensures inclusivity and accessibility at every stage.

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Client: Woolworths Supermarkets. Duration: 2008-2021. Scope: Over 120,000 employees, 900+ stores, 2 full uniform redesigns.

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Testimonials

See how we’ve helped organisations bring their teams together through better uniforms.

On behalf of Dan Murphy's let me express my appreciation to you and the team for the designs you created for our Dan Murphy’s preferred dress. Your fashion-forward insights were valued along with your efficient and professional manner, which sae that our requirements were met. The experience was smooth and enjoyable from start to finish. The outcome of the new designs is perfect for our team. We look forward to working with you again.

Tyson Holbery

Dan Murphy's

I have had the pleasure of working closely with Total Image for nearly three years, during which they have designed, manufactured, and delivered fantastic uniforms for our retail stores.

Their customer service has been consistently outstanding. They’ve shown incredible patience and clarity, especially when navigating complex requirements or when things weren’t immediately understood. Their team always took the time to explain things thoroughly, making the entire process smooth and collaborative.

The retail uniform design they delivered was fresh, modern, and professional, perfectly aligned with our brand and team needs. They’ve also been highly efficient and responsive when it comes to new design ideas and delivery.

I’ve already recommended Total Image to others and will continue to do so. They’re reliable, easy to work with, and a true partner when it comes to managing orders, resolving issues, and bringing new concepts to life.

Vanessa Bechara, Retail Operations Administrator

Fantastic Furniture

Retail uniforms are coordinated garments worn by store and support teams to reinforce brand identity, help customers identify staff and create a consistent customer-facing experience.

Retail uniforms make teams easier to recognise, strengthen brand presentation and help create a consistent experience across stores, locations and customer touchpoints.

A good retail uniform balances brand presentation, comfort, movement, durability and ease of care for staff working throughout the day.

Yes. We can create coordinated options for customer-facing floor staff, warehouse teams and administration while maintaining a consistent brand look.

Yes. We can develop a custom range or create a customised stock solution depending on your brand, quantities, budget and timing.

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