Designed around your brand, your people and the way they work

Total Design

Designer reviewing fabric swatches and a tablet at a desk with a garment sketch
 

Great design starts with understanding your business. At Total Image, our in-house design team works with you to create custom uniform ranges and merchandise solutions that balance brand, fit, function and purpose.

From initial consultation and fabric or product selection to styling, fit, finishes and final approvals, every detail is considered to create a cohesive range that reflects your brand across what your people wear, use and represent.

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Total Uniform Journey

Team reviewing fabric swatches and uniform designs around a table

Discover

We start by understanding your brand, your people and how they work. From roles and environments to fit, function and future needs, we uncover what your uniform program needs to achieve.

Designer at a desk reviewing garment sketches and fabric samples on a tablet

Design

Together, we shape the look and feel of your range. Our in-house design team brings together style, fabric, fit, colour and branding to create uniforms that feel distinctly yours.

Tailored black suit jacket on a mannequin with a tape measure

Develop

This is where the details are refined. We develop samples, test fit and function, review fabrics and finishes, and make adjustments until every element is ready for production.

Garment worker sewing fabric at an industrial sewing machine in a factory

Create

Your approved range moves into production through our trusted manufacturing network, with quality, consistency and responsible sourcing considered at every stage.

Two retail staff in matching branded knit jumpers standing in a store

Launch

We bring everything together for a smooth rollout. From sizing and online ordering to fulfilment, delivery and ongoing support, we help get the right uniforms to the right people and keep your program moving.

Our Solution

Custom Design

Create a uniform or merchandise range from the ground up. Our designers work with your brand, colours, roles and requirements to develop custom styles, fabrics, products and details that create a distinctive and consistent look.

Design Consultation

We start by understanding your brand, your people and what you need your uniforms and merchandise to achieve. We consider current ranges, working environments, audience, purpose, timelines and budget before recommending the right design direction.

Fabric & Product Innovation

The right fabric or product can transform how a range looks, feels and performs. We source materials and products based on your requirements, considering comfort, durability, easy care, performance technologies, responsible material options and suitability for the intended use.

Fit & Function

Uniforms need to work for real people and real roles. We consider movement, fit, garment construction and practical details such as sleeve lengths, pockets and layering to create options that support different body shapes, roles and working environments.
For merchandise, we consider usability, quality, format and purpose to ensure every item feels relevant to your brand and the people receiving it.

Range Development

A successful brand program works as a complete collection. We develop coordinated uniform ranges across tops, bottoms, outerwear and accessories, alongside merchandise that complements your brand and creates consistency across teams, events and customer touchpoints.

Sampling & Approval

Before production, we work through design concepts, fabric swatches, garment samples, merchandise samples and final approvals so colours, fit, branding, product quality and finishing details are confirmed before production begins.

Testimonials

See how thoughtful uniform design has helped our clients bring their brand to life.

Total Image were amongst a number of business we looked at when we were sourcing a new uniform for our company. From commencement of dealings with Total Image they were friendly and professional. They came to our business with samples of what they could do, they listened to our needs and concerns. The quality of their products, their advice and assistance was invaluable. Samples and time frames of production were spot on. They communicated with me throughout the process through to  follow up of stock levels and quality checks on products supplied. We have been very happy with their products and ongoing service.

Diana Lawrence, HR Coordinator

The Albury SS&A Club

The team at Total Image are fantastic to work with! The team go above and beyond to make sure that your ideas become a reality. Thank you Total Image!

Heather Rush

TEEG

Total Image has been a fantastic partner throughout our uniform refresh project.  From our initial consultation through to the launch and beyond, their team has been responsive, collaborative, and genuinely committed to ensuring a successful outcome.  Nothing is ever too much trouble, and their willingness to assist, adapt, and support us at every stage has made the entire process seamless.  We are pleased with the final result and the positive feedback we have received from our employees and patrons.

Nely Moat, People & Culture Manager

PARRA Leagues Club

It has been fantastic experience and partnership working with Total Image to design the inaugural staff uniform at the new world-class Allianz stadium and updating uniforms for the Sydney cricket group. The Moore Park precinct is iconic around the world, its fitting that our new uniform design reflects our famous sporting and entertainment site that’s steeped in history, and creates world class experiences for the millions of members and spectators who visit each year.

Venues NSW

I have had the pleasure of working closely with Total Image for nearly three years, during which they have designed, manufactured, and delivered fantastic uniforms for our retail stores.

Their customer service has been consistently outstanding. They’ve shown incredible patience and clarity, especially when navigating complex requirements or when things weren’t immediately understood. Their team always took the time to explain things thoroughly, making the entire process smooth and collaborative.

The retail uniform design they delivered was fresh, modern, and professional, perfectly aligned with our brand and team needs. They’ve also been highly efficient and responsive when it comes to new design ideas and delivery.

I’ve already recommended Total Image to others and will continue to do so. They’re reliable, easy to work with, and a true partner when it comes to managing orders, resolving issues, and bringing new concepts to life.

Vanessa Bechara, Retail Operations Administrator

Fantastic Furniture

Teachers Mutual Bank have been in a business relationship with Total Image for just over 12 months. We have found them to be very professional in their dealings with us and any issues we have had have been attended to with the utmost priority.

Rebranding in any company is challenging and doesn’t come without its issues. Pamela and the team have always been very helpful and willing to go that extra mile to make things happen. Together we have gone through the project from choosing the garments, the fittings, the initial orders, the setup of an online ordering system to the ongoing ordering with ease.

The service levels have been great, their delivery promise is within 14 working days and most times if the stock is available that happens and the quality of the garments have been very good.

We at Teachers Mutual Bank are very happy overall with the service and commitment from Total Image and are looking forward to a long and happy working relationship.

Isabel McNeil, Human Resources Officer

Teachers Mutual Bank

On behalf of Dan Murphy's let me express my appreciation to you and the team for the designs you created for our Dan Murphy’s preferred dress. Your fashion-forward insights were valued along with your efficient and professional manner, which sae that our requirements were met. The experience was smooth and enjoyable from start to finish. The outcome of the new designs is perfect for our team. We look forward to working with you again.

Tyson Holbery

Dan Murphy's

On behalf of Arcare Aged Care let me express my deepest appreciation to Total Image the fantastic work behind developing and supplying our uniform range. We have received nothing but the highest standards in the customer service and the range development and been well thought out to cater to the variety of staff and departments that we have. We find Total Image a great company to deal with.

They are professional and prompt and always helpful when we have inquiries. Their deliveries are within the specified time frame, and any issues are always rectified quickly. Our employees feel great and look tidy wearing them, and we have never received any negative feedback regarding their quality.

Arcare Aged Care

Pamela and the team at Total Image are everything we look for in a partner: entrepreneurial Aussies who have worked hard to achieve great things and are truly excited about helping bring Bonza to life.

Bonza

On Behalf of The Whiddon Group let me express my appreciation to you and the team for the uniform range that you designed and created for us. Not only was everything of the highest quality but the service we received through the whole process from undertaking the surveys to find out what our staff wanted through to fit outs and launch were impeccable. We couldn’t be happier.

Ezelle Van Der Zwan

The Whiddon Group

Uniforms Designed Around You

Bonza choose Total Image to help define their inaugural appearance with a rule-breaking airline uniform that embraced contemporary culture and their signature all-Aussie attitude.

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Key Highlights. For the 2018 PyeongChang Winter Olympics, the Australian Olympic Committee appointed Total Image as the official uniform partner.

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Client: Woolworths Supermarkets. Duration: 2008-2021. Scope: Over 120,000 employees, 900+ stores, 2 full uniform redesigns.

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Key Highlights: Custom-designed and manufactured uniform range, heritage-inspired design reflecting iconic sporting history, fashion show and photoshoot launch.

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Client: Harvey Norman Group. Scope: Development of custom uniforms to reflect the retailer's evolving brand identity and foster employee engagement.

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Client: Smartways Logistics. Scope: Developing Australia's first red Hi-Vis workwear.

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Client: HCF. Key Highlights: Custom uniform range developed in partnership with fashion label Ginger & Smart, size and gender-neutral options, made using recycled polyester.

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Faq's

Custom uniform design is the process of creating garments specifically around your brand, people, roles and working environment rather than selecting an existing garment unchanged.

The process can include consultation, concept development, fabric and product selection, garment design, fit, range development, sampling, branding and final approval.

Yes. Our in-house design capability can support custom uniforms and branded merchandise, helping create a more cohesive brand program across what your people wear and use.

Our journey moves through five stages: Discover, Design, Develop, Create and Launch. Each stage is designed to understand your needs, refine the range, confirm the details and deliver a smooth rollout.

We consider comfort, durability, breathability, easy care, working environment, climate, performance requirements and responsible material options when selecting fabrics.

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