Goodstart Early Learning
11.07.2024
Goodstart Early Learning
Goodstart Early Learning, with 20,000 staff members across 680 locations in Australia, required a uniform solution that balanced comfort, practicality, and durability for employees working with children. The range needed to suit various body types, climate conditions, and ensure staff could move freely throughout their day. After experiencing challenges with their previous uniform supplier, Goodstart turned to Total Image to deliver a range that staff could feel proud to wear.
Key Highlights
- Staff Trials and Feedback: Involvement of staff from across the country was key to refining the uniform design, ensuring the range met real-world demands.
- Responsive Design Process: Continuous feedback from employees was incorporated, ensuring the uniforms were fit-for-purpose.
- Custom Online Store: A user-friendly store, integrated with Goodstart's existing systems, provided easy access for 18,000 staff members.
- Sustainable Fabric Innovation: The range introduced eco-friendly fabrics, including Lenzing Modal, making the uniforms comfortable and biodegradable.
- Photoshoot: A full-day photoshoot created engaging visual assets used across the website, catalogue, and internal communications.
- High-Volume Manufacturing: Total Image produced 20,000 polos and 10,000 soft tops per year to meet Goodstart's needs.
outcomes
Goodstart Early Learning Uniform Case Study
Scope: Custom uniform design, staff trials, sustainable fabrics, and a tailored online store.
Project Overview
Total Image worked closely with Goodstart to design and implement a uniform range that addressed the specific challenges their staff faced. Through extensive consultation, trials, and direct feedback from employees, Total Image developed a uniform collection that featured eco-friendly fabrics, gender-neutral options, and culturally inclusive designs.
Custom Online Store
To streamline the uniform ordering process, Total Image built a custom online store that integrated with Goodstart's existing intranet. The platform allowed for single sign-on access and secure data management, ensuring ease of use for staff. Customised ordering workflows, automated shipping options, and a dynamic subsidy allocation system provided a seamless user experience. Staff could quickly order uniforms and have them delivered directly to their location, minimising downtime and ensuring timely uniform distribution.
Outcome
The launch of the new Goodstart uniform range was met with overwhelming positivity. Within the first week, over 11,300 orders were placed, with minimal customer service inquiries. The sustainable, fit-for-purpose range not only met the needs of Goodstart employees but also helped elevate their brand identity across all locations.
Contact Total Image For Your Uniform Requirements
