Total Image reveals all-new uniform range for SCG and SFS

Total Image, Australian uniform designers and manufacturers, in partnership with Venues NSW, have revealed a fresh new look for staff at the Sydney Cricket Ground and Sydney Football Stadium.

The updated uniform is launching in conjunction with the grand opening of the new SFS, known as Allianz Stadium, sited next door to the iconic Sydney Cricket Ground.

The new range signals an exciting new era for Allianz Stadium, as well as a fresh new direction for the SCG.

As the designers for the previous SCG uniform, Total Image were able to bring their expert knowledge and experience to the design process. The result is a modern look that brings together the two worlds of the neighbouring stadiums.

Inspired by the merging of contemporary and heritage sporting cultures, the new range was built around the concept of ‘Varsity’. An iconic and timeless athletic aesthetic, varsity is an ode to stadiums, teams, and sporting communities around the world.

All departments across the two stadiums are united with a signature varsity jacket. A dark blue that reflects the various sporting codes of NSW, the jacket also features green sleeves and accents as a nod to both the vibrant grass at the centre of the stadiums as well as the heritage of the previous SCG staff uniform, with both the SCG and SFS logos on the chest.

The range consists of role-specific garments for the customer service, security, ground service and maintenance departments, each based on the primarily blue colour palette and with their own nod to the varsity aesthetic.

Customer service have oxford shirts in a contemporary stripe to complement navy trousers, as well as vibrant blue contrast knitwear and a modern-cut sports jacket.

Ground service, maintenance and security each have their own Rugby-style polo in navy, green and white to be paired with navy pants or shorts for security and khaki cargo pants or shorts for grounds and maintenance, for a comfortable yet classic varsity look.

The range is rounded off with fit-for-purpose headwear and outerwear to protect staff from the elements, including a rain jacket and a bespoke cap and bucket hat with a contrast inner brim and faux-leather patch with the SCG and SFS logos.

Total Image – CEO and Head Designer, Pamela Jabbour:

“This is such an exciting moment in NSW sporting history, and Total Image is so glad to be a part of it. We’re overjoyed to be continuing our partnership with the SCG and extending that collaboration across to their new neighbours at Allianz Stadium.

We and the SCG loved the uniforms we designed for them a few years ago, so whilst we moved in a fresh direction to also represent the identity of the new SFS, we also knew that we didn’t want to lose what worked so well. It’s a range that prioritises employee comfort and pride, but also embodies the past, present and future of Australian sporting culture.

Instead of Heritage, the new uniform is inspired by Varsity, a timeless yet contemporary look that is a balanced mix of formal, sport and fashion. I believe that we have created a uniform that is a brilliant reflection of both the Sydney Cricket Ground and Sydney Football Stadium and signals an exciting future for both iconic sporting destinations.”

Venues NSW, SCG and Allianz Stadium CEO, Kerrie Mather:

“It has been a fantastic experience and partnership working with Total Image to design the inaugural staff uniforms at the new world-class Allianz Stadium and updating uniforms for the Sydney Cricket Ground.

“The Moore Park precinct is iconic around the world and it’s fitting our new uniform design reflects our famous sporting and entertainment site that’s steeped in history that creates world-class experiences for the millions of members and spectators who visit each year.”